Will AI replace jobs in the video industry ?
In a world where technology evolves at the speed of light, artificial intelligence emerges as a major transformative force, redefining the limits of what's possible in many sectors. AI video creation was, until now, very limited. Will recent improvements accelerate the transformation of the industry?
A timid but promising start
Just a few months ago, AI video creation was quite simplistic. Typically, an image would be used as a model, and the generated video was an animation of that image lasting a few seconds. One of the most famous examples was the "Distracted Boyfriend" meme:
Video dating from the end of November 2023, made with Runway
It's through such videos that the hype developed. Many began to understand the potential of AI in video generation. However, these videos appeared very "low-end" and couldn't be used in a real context.
Using an image model to generate a video has become one of the most effective and widespread methods. Since then, the quality has generally increased.
Image model
Video generated with Gen-2 from Runway
Towards professional use ?
The storyboard
In a professional setting, the image-to-video technique could be extremely useful. Imagine having a storyboard (a series of shots that make up a video); AI could quickly provide a preview of what it might look like. This could save a considerable amount of time and offer concrete examples to evaluate the storyboard's effectiveness.
Storyboard of Wallace and Gromit
Stylization
Video stylization involves giving a video a specific style, either from a prompt or an image. Thus, it can be imagined that in some cases, editing steps could be performed very quickly with this type of technique.
The end of video industry jobs?
It's too early to say whether AI will replace certain jobs. However, it is emerging as an invaluable partner, capable of enhancing the creativity and efficiency of professionals. It is essential to familiarize oneself with these tools. The limits we know today will probably be surpassed in the future, what could be more exciting than being actors in this revolution ?